The Nikhil Bhansali brand kit

Corporate but gracious, and still fun. One system for every post on LinkedIn and X: confident Sora headlines in deep navy, crisp white backgrounds, one accent color per graphic, rounded everything. All sans-serif, always.

MARKETING LEADERSHIP INDUSTRY AI & TECH PERSONAL
Nikhil Bhansali@nikhilbhansali

Colors

Crisp white + navy + one accent per graphic, drawn from Nikhil's own photos: the navy blazer, the brick wall, the plants, the warm light. The accent follows the content pillar. Gold doubles as the highlight-marker color and is always allowed. Click a swatch to copy the hex.

Typography

Two families, both sans-serif, both already installed on the Mac and free on Google Fonts. Nothing else, ever.

HEADLINES · SORA BOLD
Confident headlines with a highlight on the words that matter.
BODY · INTER

Body text is Inter. Short lines, generous spacing, plain human sentences. The graphic carries the hook and the caption carries the detail.

The mascot

Chibi Nikhil goes on every graphic, bottom-right, about a fifth of the canvas wide, never over the headline. The pose follows the post's intent. On dark backgrounds and over cards, the circular avatar badge is used instead.

LinkedIn square posts

1080 x 1080. Eight post types. Say the ID when you want one, for example "make me an LS-3 about pricing".

X (Twitter) posts

1600 x 900 landscape, sized for the timeline. Five types.

YouTube

Thumbnails at 1280 x 720 (text stays readable at feed size, mascot goes big) and the channel banner at 2560 x 1440 with everything essential inside the mobile-safe center.

How to ask for a graphic

Any Claude session can generate these. The rough idea is enough; everything else has defaults.

Example prompts

  • Hot take about agencies overcharging for SEO, for LinkedIn
  • LS-2 with the stat "72% of HVAC searches start on mobile"
  • Carousel: 5 lessons from Q2, mint accent
  • Thread header for X: 10 tools I use daily. Highlight "10 tools"
  • Announcement for both platforms, dark version

Optional inputs

  • Post type or template ID (LS-1 to LS-8, LC-1 to LC-5, X-1 to X-5)
  • Platform: LinkedIn, X, or both (it gets sized per platform)
  • Exact headline wording, and which words to highlight
  • Accent color or content pillar
  • Supporting lines, bullets, stat + source
  • Tone dial: more playful or more serious
  • CTA line, link, or none
  • Dark version, PPTX copy, schedule via Zernio

For AI tools (strict mode)

Handing this brand to another AI? Give it the full ruleset at /ai.txt and the machine-readable tokens at /brand.json. Or paste this block into its instructions:

You are generating brand assets for Nikhil Bhansali (@nikhilbhansali). Follow every rule exactly; they are commands, not suggestions. Full spec: https://nb-brand-kit.pages.dev/ai.txt and tokens: https://nb-brand-kit.pages.dev/brand.json

FONTS: Headlines and big numbers = Sora Bold, sentence case. Everything else = Inter. Chip labels = Inter Bold ALL CAPS. Never any other font, never serif, never italics.
COLORS (only these): text/dark bg #1C2B4B; background #FFFFFF (or #1C2B4B dark version); card border #E5E5E5; accents #2456A6 (marketing), #C0563C (leadership, hot takes), #2E7D5B (industry), #4C57A5 (AI/tech), #E9A13B (personal + highlight); captions #64748B. Exactly ONE accent per graphic plus the gold highlight. White text on accent fills, navy on gold. No gradients, no text shadows, no stock photos.
SIGNATURE: every headline gets ONE gold #E9A13B highlight behind 2-4 key words (gold-colored words on dark bg). Footer bottom-left: accent dot + "Nikhil Bhansali" (Sora Bold) + "@nikhilbhansali" (gray Inter); omit only on YouTube thumbnails/banner. Cards 32px radius, pills fully rounded.
MASCOT: mandatory on every graphic. Use the provided chibi PNGs as-is (07_Brand_Assets/Mascot/transparent/): wave (quotes/covers), pointing-flip (stats, before/after), thumbs-up (hot takes/checklists), thinking (questions), celebrating (announcements), laptop (content), presenting (tips/threads); circular avatar badge on dark bg or over cards. Bottom-right, 18-22% of canvas width (35-40% on YouTube thumbnails). Never redraw, restyle, or overlap text.
SIZES (exact px): LinkedIn square 1080x1080, carousel 1080x1350, X 1600x900, YouTube thumbnail 1280x720, banner 2560x1440 (content in centered 1546x423). Margins 86/91/67px.
COPY: headline max 12 words (thumbnails max 5). NEVER em-dashes, NEVER emoji (unless Nikhil asked), no hashtags unless asked. Banned: contrast-flip templates, rhetorical hooks, mic-drop closers, and slop words (delve, leverage, unlock, seamless, game-changer, "excited to announce", etc.). Plain declarative sentences, sentence case, specifics over adjectives.
BEFORE DELIVERING, verify: only Sora/Inter; only listed colors; one accent; one gold highlight; footer chip; mascot correct and overlapping nothing; copy rules pass; exact canvas size. Fix any failure before returning. Never invent anything outside these rules.

Overall feedback

Anything about the kit as a whole: colors, fonts, vibe, missing post types. Comments save to this page and Claude reads them before the next revision.