{
  "brand": "Nikhil Bhansali",
  "handle": "@nikhilbhansali",
  "version": "v2-2026-07-11",
  "guidelines_full": "https://nb-brand-kit.pages.dev/ai.txt",
  "reference_page": "https://nb-brand-kit.pages.dev",
  "fonts": {
    "heading": { "family": "Sora", "weight": 700, "case": "sentence", "source": "Google Fonts" },
    "body": { "family": "Inter", "weights": [400, 700], "case": "sentence", "source": "Google Fonts" },
    "chip_labels": { "family": "Inter", "weight": 700, "case": "uppercase", "letter_spacing_em": 0.14 },
    "forbidden": ["any other font", "serif fonts", "italics"]
  },
  "colors": {
    "ink": { "hex": "#1C2B4B", "use": "text on white; dark backgrounds and cards" },
    "background": { "hex": "#FFFFFF", "use": "default background" },
    "card_border": { "hex": "#E5E5E5", "use": "2px border on white cards" },
    "accents": {
      "royal_blue": { "hex": "#2456A6", "pillar": "marketing and growth" },
      "terracotta": { "hex": "#C0563C", "pillar": "leadership; all hot takes" },
      "forest": { "hex": "#2E7D5B", "pillar": "industry insights and case studies" },
      "indigo": { "hex": "#4C57A5", "pillar": "AI and tech" },
      "gold": { "hex": "#E9A13B", "pillar": "personal; also the highlight marker on any graphic" }
    },
    "muted_gray": { "hex": "#64748B", "use": "captions, sources, handle only" },
    "rules": [
      "background is #FFFFFF or #1C2B4B (dark version), nothing else",
      "exactly one accent per graphic, chosen by pillar; gold highlight additionally allowed",
      "white text on blue/terracotta/forest/indigo fills; navy text on gold fills",
      "no gradients, no text shadows, no stock photos, no colors outside this file"
    ]
  },
  "signature_elements": {
    "gold_highlight": "2-4 key headline words get solid #E9A13B background (navy text); on dark backgrounds color the words #E9A13B instead; exactly one highlighted phrase per headline",
    "footer_chip": "bottom-left: 31px accent dot + 'Nikhil Bhansali' (Sora Bold) + '@nikhilbhansali' (Slate Gray Inter); omit only on YouTube thumbnails and banner",
    "chips": "fully rounded pill, 60px tall, accent fill",
    "corners": "cards 32px radius; chips and pills fully rounded"
  },
  "mascot": {
    "files_dir": "07_Brand_Assets/Mascot/transparent/",
    "avatar": "07_Brand_Assets/Mascot/variations/chibi-avatar.png",
    "poses": {
      "wave": "quotes, covers",
      "pointing-flip": "stats, before/after",
      "thumbs-up": "hot takes, checklists",
      "thinking": "questions",
      "celebrating": "announcements, end CTAs",
      "laptop": "content slides",
      "presenting": "tips, thread headers",
      "avatar-badge": "dark backgrounds and over cards (circle crop)"
    },
    "placement": "bottom-right",
    "size_pct_of_width": [18, 22],
    "size_pct_youtube_thumbnail": [35, 40],
    "rules": ["use provided PNGs as-is", "never redraw, restyle, recolor, regenerate, or mirror", "never overlap text, chips, cards, or footer"]
  },
  "canvases_px": {
    "linkedin_square": [1080, 1080],
    "linkedin_carousel": [1080, 1350],
    "x_post": [1600, 900],
    "youtube_thumbnail": [1280, 720],
    "youtube_banner": [2560, 1440],
    "youtube_banner_safe_area": [1546, 423],
    "margins": { "linkedin": 86, "x": 91, "youtube_thumbnail": 67 }
  },
  "copy_rules": {
    "headline_max_words": 12,
    "thumbnail_max_words": 5,
    "never": [
      "em-dashes or en-dashes as pauses",
      "emoji (unless Nikhil explicitly asked)",
      "hashtags unless asked, never more than 3",
      "contrast-flip templates ('not just X, it's Y')",
      "rhetorical question hooks",
      "mic-drop closers, 'Let that sink in', 'Here's the kicker'",
      "staccato fragment chains, mirrored sentences"
    ],
    "banned_words": ["delve", "leverage", "unlock", "unleash", "elevate", "empower", "seamless", "robust", "game-changer", "transformative", "cutting-edge", "skyrocket", "supercharge", "revolutionize", "excited to announce", "thrilled to share", "pro tip", "fun fact", "secret sauce", "move the needle", "actionable insights", "key takeaways"],
    "style": "plain declarative sentences, specifics over adjectives, sentence case"
  },
  "templates": {
    "linkedin_square": ["LS-1 quote", "LS-2 big stat", "LS-3 hot take", "LS-4 tips list", "LS-5 question", "LS-6 announcement", "LS-7 myth vs fact", "LS-8 before/after"],
    "linkedin_carousel": ["LC-1 cover", "LC-2 content", "LC-3 checklist", "LC-4 dark interstitial", "LC-5 end CTA"],
    "x": ["X-1 quote", "X-2 big stat", "X-3 hot take", "X-4 thread header", "X-5 announcement"],
    "youtube": ["YT-1 big statement thumbnail", "YT-2 number thumbnail", "YT-3 versus thumbnail", "YT-4 channel banner"],
    "rule": "reproduce approved layouts; new layouts only on explicit request, composed only from approved elements"
  }
}