The Nikhil Bhansali brand kit

Corporate but gracious, and still fun. One system for every post on LinkedIn and X: confident Sora headlines in deep navy, crisp white backgrounds, one accent color per graphic, rounded everything. All sans-serif, always.

MARKETING LEADERSHIP INDUSTRY AI & TECH PERSONAL

Colors

Crisp white + navy + one accent per graphic, drawn from Nikhil's own photos: the navy blazer, the brick wall, the plants, the warm light. The accent follows the content pillar. Gold doubles as the highlight-marker color and is always allowed. Click a swatch to copy the hex.

Typography

Two families, both sans-serif, both already installed on the Mac and free on Google Fonts. Nothing else, ever.

HEADLINES · SORA BOLD
Confident headlines with a highlight on the words that matter.
BODY · INTER

Body text is Inter. Short lines, generous spacing, plain human sentences. The graphic carries the hook and the caption carries the detail.

LinkedIn square posts

1080 x 1080. Eight post types. Say the ID when you want one, for example "make me an LS-3 about pricing".

X (Twitter) posts

1600 x 900 landscape, sized for the timeline. Five types.

How to ask for a graphic

Any Claude session can generate these. The rough idea is enough; everything else has defaults.

Example prompts

  • Hot take about agencies overcharging for SEO, for LinkedIn
  • LS-2 with the stat "72% of HVAC searches start on mobile"
  • Carousel: 5 lessons from Q2, mint accent
  • Thread header for X: 10 tools I use daily. Highlight "10 tools"
  • Announcement for both platforms, dark version

Optional inputs

  • Post type or template ID (LS-1 to LS-8, LC-1 to LC-5, X-1 to X-5)
  • Platform: LinkedIn, X, or both (it gets sized per platform)
  • Exact headline wording, and which words to highlight
  • Accent color or content pillar
  • Supporting lines, bullets, stat + source
  • Tone dial: more playful or more serious
  • CTA line, link, or none
  • Dark version, PPTX copy, schedule via Zernio

Overall feedback

Anything about the kit as a whole: colors, fonts, vibe, missing post types. Comments save to this page and Claude reads them before the next revision.